“Our Best Days Are Yours - From
one great day over 100 years ago all the way to today, Kellogg's has continued
to fuel better days for American families. From going to the moon to feeding
the U.S. Army to making your days great, some of our best days have been in
your home country, the United
States. Discover our best days in the U.S.
1898 — In a fortunately
failed attempt at making granola, our company’s founder, W.K. Kellogg, and his
brother, Dr. John Harvey Kellogg, changed breakfast forever when they
accidentally flaked wheat berry. W.K. kept experimenting until he flaked corn,
and created the delicious recipe for Kellogg’s Corn Flakes.
1906 — W.K. Kellogg opened
the “Battle Creek Toasted Corn Flake Company” and carefully hired his first 44
employees. Together they created the initial batch of Kellogg’s® Corn Flakes®
and brought to life W.K.’s vision for great-tasting, better-for-you breakfast
foods.
1914 — Kellogg’s® Corn
Flakes® was introduced to a new country: Canada. (Later the Kellogg Company
will spread the goodness of grain around the world by opening factories in Australia, England,
Mexico, Japan, India and more. Today Kellogg
brightens breakfast in over 180 countries around the world).
1915 — Kellogg introduced
Bran Flakes, the first high-fiber cereal, promptly followed by the introduction
of Kellogg’s® All-Bran™ one year later.
1923 — The Kellogg Company
made another bold move and become the first in the food industry to hire a
dietitian. Mary Barber started the Kellogg’s Home Economics Department and
began defining the roles different foods played in proper diets.
1930 — As the United States
sunk into the Depression, W.K. Kellogg declared, “I’ll invest in people.” He
split shifts and hired new employees to work them. He also founded the W.K.
Kellogg Foundation ext-link, whose mission — to help children realize their
potential — complements that of the Kellogg Company to this day. To further our
commitment to people, Kellogg became one of the first companies to proudly
display our cereals’ recipes and nutritional info on our boxes — so our
consumers knew exactly what they were eating.
1942-1945 — Kellogg’s
employees proudly produced K-rations for the U.S. armed forces overseas during
World War II, and our engineering teams helped manufacture supplies in Kellogg
machine shops. We continued to help America get nutrition by bringing
new, whole-grain cereal to life when we introduced Kellogg’s® Raisin Bran®.
1969 — The Kellogg Company
was honored to provide breakfast for the legendary Neil Armstrong, Buzz Aldrin
and Michael Collins during their groundbreaking Apollo 11 trip to the moon.
1997 — We opened the W.K.
Kellogg Institute for Food and Nutrition Research — where food scientists,
nutritionists and engineers transform wholesome grains and other ingredients
into great-tasting and good-for-your-family foods.
2006 — The Kellogg Company
celebrated our 100-year commitment to nutrition, health and quality. We also
celebrated our future — by creating new Kellogg’s® Special K® Bars and other
innovative ways of giving your family the delicious nutrition you need to make
the most of every day.
2009-2010 — After
discovering that many people in the U.S. don’t get enough fiber, Kellogg
increased the fiber in many of our most popular cereals — including Kellogg’s®
Froot Loops®. Now, in the U.S.,
Kellogg Company offers more ready-to-eat cereals that provide at least one good
source of fiber (3 grams)
and one-half serving of whole grains (8 grams) than any other U.S. food
company.
Today — We’re proudly
upholding the values W.K. Kellogg instilled more than 100 years ago — but now
we’re doing it in 180 countries across the world. We still provide you and your
family with better breakfasts that lead to better days, and we flake corn the
same way W.K. Kellogg did back in 1898. It just tastes better that way..”
HERE
