“Feisty digital strategist
by day, armed with thru-the-line advertising experience. The Boss Lady of
GOODSTUPH, a badass social influence studio residing the heart of Chinatown, by the roof of a little shophouse. Dousing
society’s concerns with biting humour nicely delivered through her piercing
words, Pat sees blankanvas as the rehabilitation centre she couldn’t afford. Pat
wrote for LOTL International and iSh and now writes for Singapore Architect.
And her mum’s endless complaint letters on bad service. When working at AKQA,
Publicis, Rocket-X Media, TBWA, Arc Worldwide and Ogilvy, she had the luxury of
working with the world’s finest minds. And the dumbest, too. Some people get
ahead by kissing ass. She is glad she doesn’t like rimming. Why is Pat talking
in the third person, she doesn’t know. She just likes the sound of it. Pat is
an extremely straightforward person who cares more for the truth than your
overpriced ego. She cares a lot for the brands she manages, and will tolerate
none but geniuses. Having a MBA does not make you a genius. It just shows
you’re insecure enough to be financially impractical. The brands she used to
market and manage include adidas, Cadbury Schweppes, Cesar, Chrysler, Dodge,
Fancy Feast, Finnair, Friskies, Garnier Haircolor, Garnier Neril,
Harley-Davidson, Hewlett-Packard, Hush Puppies, Hyundai, Jeep, Johnnie Walker,
L’Oréal Singapore, m&m’s™, Palm, Inc., Royal Salute, Singapore Airlines,
Tiger beer and Whiskas. She paints when her emotions go out of control. She
gets irritated by self-acclaimed art connoisseurs wannabies and their need to
bullshit about each painting they’ve just bought. She loves Salvador Dali and
Egon Schiele. Pat is represented by FLY Entertainment.” (Pat Law by Danny
Santos II)
HERE
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